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Highground Privacy Policy

Your privacy is important to us, and we are committed to protecting the personal data of all users who interact with our website. This Privacy Policy outlines how we collect, use, store, and protect your data in compliance with applicable laws, including the General Data Protection Regulation (GDPR) and other relevant legislation.

Who We Are

Highground is a geopolitical consulting agency based in Italy. Our website, available in both Italian and English, is designed to provide information about our services to potential clients across Europe, the UK, and beyond. For any inquiries regarding this Privacy Policy, you can contact us.

What Data We Collect

Personal Data

We collect personal data submitted through our contact form, specifically:

  • Name
  • Email Address
  • Enquiry Details

Website Usage Data

We use cookies and third-party tools, such as Google Analytics 4 (GA4) and Google Tag Manager, to collect anonymised information about how users interact with our website. This data includes:

  • Browser type and version
  • Device type
  • Pages visited
  • Time spent on the website
  • Geographic location (approximated based on IP address)

This information is used solely to analyse and improve the website’s performance and user experience.

How We Use Your Data

The personal data you provide is used exclusively for:

  1. Responding to your enquiries submitted via our contact form.
  2. Improving our website’s functionality and user experience through anonymised analytics data.

We do not use your personal data for marketing purposes or share it with third parties for advertising.

Data Retention

If the description of specific services does not indicate a defined retention period or deletion policy, the following applies:
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy or, where processing is based on your consent, until you withdraw that consent. If you object to the processing of your data, we will delete your personal data unless we are legally entitled or required to retain it for other legitimate purposes.

We will also delete your personal data in the following cases:

  • If the legal basis for processing no longer applies, unless continued retention is necessary to comply with legal obligations or to pursue other legitimate purposes. In that case, the data will be deleted once those obligations or purposes no longer apply.

  • When the data is no longer required for the performance or preparation of a contract or to serve legitimate interests, and no alternative legal basis (such as statutory tax or corporate record-keeping obligations) applies.

Data Sharing

We only share your data in the following cases:

  • Service Providers: To host and secure our website, we rely on trusted third-party platforms. These providers may process technical data to ensure website functionality and security.
  • Legal Compliance: If required to comply with legal obligations or to protect the rights, property, or safety of Highground or others.

Your data is never sold or used for unsolicited marketing.

Cookies

Our website uses cookies to enhance user experience and enable analytics. Cookies used include:

  1. Essential Cookies: Required for website functionality.
  2. Analytics Cookies: Implemented through Google Tag Manager and GA4 to understand website performance.

You can manage or disable cookies through your browser settings.

Your Rights

Under GDPR and other relevant data protection laws, you have the following rights:

  • Access: Request details of the personal data we hold about you.
  • Correction: Request corrections to inaccurate or incomplete data.
  • Erasure: Request deletion of your data, subject to legal retention requirements.
  • Restriction: Request limitations on processing your data.
  • Objection: Object to data processing in certain cases.
  • Data Portability: Request transfer of your data to another organisation in a structured format.

To exercise your rights, please contact us at [email protected].

International Data Transfers

As Highground operates in Italy, your data is processed within the European Union. Any data transfers outside the EU will comply with GDPR safeguards, such as Standard Contractual Clauses or equivalent measures.

Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of these third-party websites. Please review their privacy policies separately.

Updates to this Policy

This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. We encourage you to review this page regularly.

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